Our goal was to match the quality of a Ray-Ban while staying as competitively priced as a pair of Mellers—an ambitious but achievable task. Using the same premium materials, we fine-tuned our frames through multiple prototype rounds, obsessing over every detail to ensure top-tier quality. From the smallest bolt to the perfect lens, nothing was left to chance. We tested materials, adjusted fits, and refined every element because when it comes to eyewear, perfection is in the details.

Our online store was designed for a seamless shopping experience—clean, engaging, and true to the brand’s aesthetic and values. To make an impact, we filmed a high-energy promo video, capturing our bold designs and deep roots in music culture. This has now been seen by over 500k people worldwide! Beyond that, we’ve also grown to over 14k followers across all social media platforms, with our videos on TikTok reaching over 15 million views.

We launched and gained strong support from the music and creative communities, with select designs selling out quickly. We’ve since collaborated with some of the biggest labels and festivals in dance music and secured a retail spot at Jacobs in Bristol. The high demand reinforced the need for quality, music-inspired eyewear, pushing us to be even bolder and more adventurous with our designs.

Like any growing brand, there’s always room to evolve and improve. We’ve spent the winter months perfecting our craft—refining designs, upgrading materials, and pushing boundaries. For our S/S 2025 collection, playing it safe wasn’t an option, so we took a bold leap—crafting something fresh, daring, and impossible to ignore. We hope you love them as much as we do!